ASSAF CLEMENTS



90s MONTH



To support the return of Dark Side of the 90s to VICE TV we decided to brand the month of June as '90s MONTH. That meant replacing all the channel graphics package and creating many new assets like Interstitial, bumpers, snipes, bugs, logo IDs and much more. We wanted to make it feel authentic in any way and to create it as it was created in the '90s. That meant doing stuff practical and avoiding CG.

We went on ebay and thrift shops to look for working devices from the '90s. For the main branding we created stop motion paper collages taking inspiration grunge, MTV, early desktop screensavers and more

AWARDS & MENTIONS
Clio Awards
Variety




Assafcle@gmail.com